{"title":"Pet Care","description":"\u003cp\u003eGrooming and cleanup for the members of the household who will not sit still for it. Tools chosen for the part people actually dread — the mat, the mud, the hair that will not leave the brush.\u003c\/p\u003e","products":[{"product_id":"proden-plaqueoff-powder-for-cats","title":"ProDen PlaqueOff Powder for Cats, 40g","description":"\u003cp\u003e\u003cem\u003eSeaweed, half a scoop on dinner. The cat has no idea it is happening.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eEverything else sold for cat teeth asks the cat for permission.\u003c\/p\u003e\n\n\u003cp\u003eA brush, a wipe, a finger in the mouth — they all depend on a cat holding still for something no cat has any reason to tolerate. Most owners try once, get scratched, and the brush goes in a drawer. That is not a discipline failure. Getting a cat to accept a brush takes about three weeks of daily desensitisation before the bristles ever touch a tooth, and almost nobody is told that before they start.\u003c\/p\u003e\n\n\u003cp\u003eThis asks the cat for nothing.\u003c\/p\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe active ingredient is \u003cem\u003eAscophyllum nodosum\u003c\/em\u003e, a cold-water brown seaweed. It is not abrasive and it does nothing mechanically — it works through the body. Compounds are absorbed through the gut, reach the saliva, and change the way plaque sticks to the tooth and how quickly it hardens into tartar. Which is exactly why it works on an animal that is not cooperating: there is nothing to cooperate with.\u003c\/p\u003e\n\n\u003ch3\u003eThe evidence\u003c\/h3\u003e\n\u003cp\u003eThe Veterinary Oral Health Council reviews submitted trial data and awards a Seal of Acceptance to products that meet its standard. It keeps a separate register for cats, because most products sold \"for dogs and cats\" were only ever tested in dogs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis powder is on the cat register, for both plaque and tartar\u003c\/strong\u003e — and it is the only non-prescription, non-food product on that list carrying both. You can check the register yourself at vohc.org.\u003c\/p\u003e\n\u003cp\u003eWorth being precise about what the seal covers: it is this powder. The same brand's dental bites and scoopables are not on the cat register, and we do not claim it for them.\u003c\/p\u003e\n\n\u003ch3\u003eUsing it\u003c\/h3\u003e\n\u003cp\u003eHalf a scoop — the scoop is included — on wet or dry food once a day. Mix it in. Most cats do not react to it at all; a few notice the first day and then stop noticing. A 40g jar is roughly four months.\u003c\/p\u003e\n\n\u003ch3\u003eBefore you buy, read this\u003c\/h3\u003e\n\u003cp\u003eSeaweed naturally contains iodine. One 330mg scoop contains about 0.198mg of it. \u003cstrong\u003eThe manufacturer advises avoiding this product in cats with hyperthyroidism, and consulting your vet about any thyroid condition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHyperthyroidism is one of the most common hormonal diseases in older cats, and older cats are exactly the ones whose owners worry about teeth. If your cat is over about ten, or has lost weight, or has never had thyroid bloodwork done — ask your vet first. We would rather lose the sale.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\u003cp\u003eIt will not remove tartar that is already on the tooth. Nothing you can buy will — mineralised tartar is bonded to enamel and comes off with a professional scaling under anaesthesia, which is the only way it comes off. It will not treat gum disease, and it will not reach the problem that matters most, which happens below the gumline where you cannot see it. It is not a substitute for a dental at the vet.\u003c\/p\u003e\n\u003cp\u003eWhat it does is slow down the thing that causes all of that, every day, without a fight.\u003c\/p\u003e\n\n\u003ch3\u003eOne thing to do right now, for free\u003c\/h3\u003e\n\u003cp\u003eLift your cat's lip — go back, past the front teeth, to the big ones. Look at the line where tooth meets gum. If that line is red, or there is brown buildup, or the breath genuinely smells, book a vet appointment. That is not a cue to buy this. Nothing we sell addresses what is already there, and we would rather tell you that than take your money.\u003c\/p\u003e\n\u003cp\u003eIf it looks clean, this is how you keep it that way.\u003c\/p\u003e\n\n\u003cp\u003eSeravanti selects and ships; it does not manufacture.\u003c\/p\u003e","brand":"Seravanti","offers":[{"title":"Default Title","offer_id":67685315248313,"sku":"8fc10c8c-d0c5-4ec1-b731-94698af4d1fe","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/0031513cc8e632f542cbbe37070e9e94.jpg?v=1791679369"},{"product_id":"electric-paw-cleaner","title":"Electric Paw Cleaner","description":"\u003cp\u003e\u003cem\u003eA cup of soft silicone bristles that turns, so you are not scrubbing a paw at the door.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe mud is never on the top of the foot. It is between the pads and up between the toes, which is exactly where a towel does not go and where a dog least wants your fingers.\u003c\/p\u003e\n\n\u003cp\u003eFill the cup with water, switch it on, lower the paw in. Soft silicone bristles rotate around the whole foot at once. Lift out, dry off, done — and the water and the dirt stay in the cup rather than on the hallway floor.\u003c\/p\u003e\n\n\u003ch3\u003eBefore you order, measure\u003c\/h3\u003e\n\u003cp\u003eThe opening takes paws up to about two inches across. That covers most medium and large dogs. Hold a ruler across your dog's paw with the toes spread and check before buying — this is the one thing people get wrong about it.\u003c\/p\u003e\n\n\u003ch3\u003eUsing it\u003c\/h3\u003e\n\u003cp\u003eOne button. USB-C rechargeable, so it runs cordless by the door or in the boot of the car. Guide the paw in slowly rather than pushing it, and stop if your dog is uncomfortable — the point is that this is easier than a towel, not that it is something to be endured.\u003c\/p\u003e\n\n\u003cp\u003eThe silicone liner lifts out for rinsing. Let every part dry completely before reassembling.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\u003cp\u003eIt will not replace a bath, and it will not shift dried-on mud without water. \u003cstrong\u003eThe cup holder itself is not waterproof\u003c\/strong\u003e — rinse the liner, not the body.\u003c\/p\u003e\n\n\u003cp\u003eSized for medium and large dogs. Soft enough for daily use on a dog that will not tolerate a towel.\u003c\/p\u003e","brand":"Seravanti","offers":[{"title":"Default Title","offer_id":67685315379385,"sku":"9c7f3938-b44b-4db2-8623-15448b6ce2a1","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/dog-paw-cleaner.jpg?v=1791750288"},{"product_id":"akc-slicker-brush","title":"AKC Slicker Brush","description":"\u003cp\u003e\u003cem\u003eThe same mechanism, under a name people in the dog world recognise.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe problem with a slicker brush is not the brushing. It is what comes next — pulling a compacted mat of hair out of fine bent bristles, usually with your fingers.\u003c\/p\u003e\n\n\u003cp\u003ePress the button on the back and the bristles retract through a plate, releasing everything at once into your hand or the bin.\u003c\/p\u003e\n\n\u003cp\u003eFine bent bristles for undercoat and loose fur. A slightly larger head and a softer grip than the standard version. Works on cats and dogs, short coats and long.\u003c\/p\u003e\n\n\u003cp\u003eThe handle carries the American Kennel Club name and seal. Seravanti selects and ships; it does not manufacture.\u003c\/p\u003e","brand":"Seravanti","offers":[{"title":"Default Title","offer_id":67685315543225,"sku":"9d681b38-ea2f-4ac1-b614-e8cb088964c1","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/8c575a5193409a4a66b4336f0e28ec05.jpg?v=1791679377"},{"product_id":"self-cleaning-slicker-brush","title":"Self-Cleaning Slicker Brush","description":"\u003cp\u003e\u003cem\u003ePress the button and the hair lets go of the brush.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe problem with a slicker brush is not the brushing. It is what comes next — pulling a compacted felt of hair out of fine bent bristles, usually with your fingers, usually while the animal walks off.\u003c\/p\u003e\n\n\u003cp\u003ePress the button on the back and the bristles retract through a plate, releasing everything at once into your hand or the bin. It takes a second, which means you actually do it between passes instead of letting the brush clog and stop working halfway through.\u003c\/p\u003e\n\n\u003ch3\u003eThe bristles\u003c\/h3\u003e\n\u003cp\u003eFine and bent, for reaching loose undercoat rather than just combing the topcoat, with rounded tips so they do not drag on skin. A silicone grip, and a hole in the handle if you hang your grooming things.\u003c\/p\u003e\n\n\u003cp\u003eAbout 7.5 inches long and just under 4 inches across the head. Works on cats and dogs, short coats and long.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\u003cp\u003eA slicker is for loose hair and light tangles. It will not break a solid mat — that needs a rake, or scissors, or a groomer — and forcing one through a mat hurts, which is how an animal learns to leave the room when the brush comes out.\u003c\/p\u003e","brand":"Seravanti","offers":[{"title":"Default Title","offer_id":67685315739833,"sku":"6fd460e1-fc52-4e18-bebd-a6aa63d0deda","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/1ecfe30b3cb04a4eab5caef149dfb5df.jpg?v=1791679382"},{"product_id":"muddy-paw-door-mat","title":"Muddy-Paw Door Mat","description":"\u003cp\u003e\u003cem\u003eFor the first few steps inside the door, where the walk actually ends.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eMud does not stay on the porch. It comes in on the first three or four steps, packed between the pads, after the mat outside has done what it can. This one goes inside, where those steps land.\u003c\/p\u003e\n\n\u003cp\u003eThe surface is chenille: thick, looped microfibre strands standing up from the base. Water wicks up into the loops the way it does into a towel, and grit drops into the gaps between them instead of sitting on top. A dog that walks across it comes off the other side drier than it went on. It will not clean a paw the way a wash does — for that there is the \u003ca href=\"\/products\/electric-paw-cleaner\"\u003eElectric Paw Cleaner\u003c\/a\u003e — but it catches what the walk brings home.\u003c\/p\u003e\n\n\u003cp\u003eThe back is a rubberised grip, so it stays put on tile and wood. Lay it on a dry floor; on a wet one it will slide.\u003c\/p\u003e\n\n\u003ch3\u003eChoosing a size\u003c\/h3\u003e\n\n\u003cp\u003e30×20in fits a standard doorway and one dog. 36×24in gives a larger dog, or two, room to take a few steps across it rather than one.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\n\u003cp\u003eShake it out outdoors between washes. Machine wash cold on a gentle cycle, on its own the first time. Hang it to dry or tumble on low. Skip fabric softener: it coats the fibres, and they stop taking up water.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\n\u003cp\u003eIt will not stay dry sitting in standing water, and on a very muddy day it will want a wash sooner. It is a mat, not a barrier.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eChenille microfibre · rubberised non-slip backing · machine washable · 30×20in or 36×24in\u003c\/em\u003e\u003c\/p\u003e\n","brand":"Seravanti","offers":[{"title":"30x20 - Navy Blue","offer_id":68051447775417,"sku":"36abd694-fbf9-4977-ab6b-3f9e8800b311","price":34.95,"currency_code":"USD","in_stock":true},{"title":"30x20 - Brown","offer_id":68051447808185,"sku":"c6fb863e-a376-478e-8c89-799274c3d17e","price":34.95,"currency_code":"USD","in_stock":true},{"title":"30x20 - Green","offer_id":68051447840953,"sku":"cf0612d1-e5bd-4c41-ba59-d39f7ff2ece4","price":34.95,"currency_code":"USD","in_stock":true},{"title":"36x24 - Grey","offer_id":68051447873721,"sku":"422ecb87-0278-4fd4-8506-41758a7e4a9f","price":44.95,"currency_code":"USD","in_stock":true},{"title":"36x24 - Green","offer_id":68051447906489,"sku":"4c465689-1ba2-4e42-81cc-be8db1c9e1b8","price":44.95,"currency_code":"USD","in_stock":true},{"title":"36x24 - Dark Grey","offer_id":68051447939257,"sku":"c080233d-b86b-4f38-bb07-eeed5301b31c","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/81Dn_00GZEL._AC_SL1500.jpg?v=1793196040"},{"product_id":"stainless-cat-water-fountain","title":"Stainless Steel Cat Water Fountain, 2.5L","description":"\u003cp\u003e\u003cem\u003eFor the cat who ignores the water bowl and waits by the tap.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eA lot of cats would rather drink from something moving. A bowl sits still, collects a film of dust and fur by the afternoon, and gets walked past. A fountain keeps the water circulating: a small pump draws it up through a filter and lets it run back down over the top, so there is always a little flow to come to.\u003c\/p\u003e\n\n\u003cp\u003eThis one is 304 stainless steel rather than plastic, which matters for something your cat puts its face into every day. Stainless steel doesn't hold onto smells or scratch the way plastic does, and it wipes clean. It holds 2.5 liters (84 oz), enough for a few days for one cat, or a household of them. A window on the side shows the water level, so you can see when it needs topping up without lifting the lid.\u003c\/p\u003e\n\n\u003cp\u003eThe filter is a layered pad of cotton, activated carbon and ion-exchange resin. It catches fur, food bits and the debris that would otherwise sit in the water. The pump is quiet enough for a bedroom. Four silicone feet keep it from sliding when a cat leans on the rim.\u003c\/p\u003e\n\n\u003ch3\u003eIn the box\u003c\/h3\u003e\n\n\u003cp\u003eThe fountain, the pump, \u003cstrong\u003efour filters\u003c\/strong\u003e, a power adapter, a spout piece and a small cleaning brush. Four filters is about two months of changes, so you won't need to reorder straight away. When you do, the \u003ca href=\"\/products\/cat-fountain-refill-filters\"\u003erefill 6-pack\u003c\/a\u003e adds six more filters and two pump sponges.\u003c\/p\u003e\n\n\u003ch3\u003eLooking after it\u003c\/h3\u003e\n\n\u003cp\u003eEvery two weeks: unplug it, take it apart, rinse the bowl and lid, brush out the pump, and swap in a fresh filter. The maker rates the stainless parts as dishwasher-safe; the pump is not. Keep the water above the minimum line so the pump never runs dry, which is what wears them out.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\n\u003cp\u003eIt will not make a cat drink. Some take to it in an hour; some ignore it for a week before they trust it. Leaving the old bowl out next to it for the first few days helps. It will not stay clean by itself, because water that runs all day still needs the two-weekly clean. The filter is for fur and debris; it is not a water treatment system. And it needs to be plugged in: no power, no flow.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e304 stainless steel · 2.5L \/ 84oz · water-level window · 4 filters included · corded, with adapter · 7 × 7 × 5in\u003c\/em\u003e\u003c\/p\u003e\n","brand":"BOORCA","offers":[{"title":"Default Title","offer_id":68098342125753,"sku":"a9f8333b-4622-465a-8679-0180b9795446","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/83e9f5bb1cf320c8136e707748e3a17c.jpg?v=1793399031"},{"product_id":"cat-fountain-refill-filters","title":"Cat Fountain Refill Filters, 6-Pack","description":"\u003cp\u003e\u003cem\u003eSix fresh filters and two pre-filter sponges for the \u003ca href=\"\/products\/stainless-cat-water-fountain\"\u003eStainless Steel Cat Water Fountain\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eA fountain's filter does the quiet work: it catches the fur, food bits and debris that would otherwise circulate in the water. After a couple of weeks it has done its share and the water starts to show it. Swapping it is the one bit of upkeep the fountain asks for.\u003c\/p\u003e\n\n\u003cp\u003eEach filter is a layered pad of cotton, activated carbon and ion-exchange resin, the same type that comes in the fountain's box. The two foam sponges sit in front of the pump and catch the larger debris before it gets there.\u003c\/p\u003e\n\n\u003ch3\u003eHow long a pack lasts\u003c\/h3\u003e\n\n\u003cp\u003eChange the filter every two weeks, at the same time as you rinse the bowl and brush out the pump. Six filters is about three months. Swap a sponge when it no longer rinses clean.\u003c\/p\u003e\n\n\u003ch3\u003eWill these fit?\u003c\/h3\u003e\n\n\u003cp\u003eThey are made for the 2.5L (84oz) stainless steel fountain we sell. They are not a universal filter, so check the shape against yours before ordering for a different fountain.\u003c\/p\u003e\n\n\u003ch3\u003eWhat they will not do\u003c\/h3\u003e\n\n\u003cp\u003eThey will not stand in for cleaning: a fresh filter in a fountain that hasn't been rinsed is still a dirty fountain. And they are a fur-and-debris filter, not a water treatment system.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e6 filters · 2 pre-filter sponges · fits the 2.5L \/ 84oz stainless steel fountain\u003c\/em\u003e\u003c\/p\u003e\n","brand":"BOORCA","offers":[{"title":"Default Title","offer_id":68098376663225,"sku":"342c1e2d-78fb-4b46-9318-b8f2d1604eed","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/cd752dd1c22456347c0515c2ee78bb95.jpg?v=1793399987"},{"product_id":"back-seat-dog-hammock","title":"Back-Seat Dog Hammock","description":"\u003cp\u003e\u003cem\u003eFor the dog who rides in the back and brings the walk with them.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFur works its way into seat fabric and doesn't come back out. Mud dries into the stitching. And a dog with a free run of the back seat will try the front sooner or later. This turns the back seat into one wipeable surface that hooks between the front and rear headrests, so it hangs like a hammock across the footwell instead of lying flat on the seat.\u003c\/p\u003e\n\n\u003cp\u003eThe top layer is heavy 600D oxford fabric that stands up to claws, over a waterproof layer, over a rubbery non-slip backing that keeps it from sliding around on leather or cloth. Side flaps zip down over the doors, where claws scratch most. There are openings for the seat belt buckles, and seat anchors tuck into the crease of the seat to hold it in place on corners.\u003c\/p\u003e\n\n\u003ch3\u003eChoosing a size\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eStandard\u003c\/strong\u003e (54 × 55in) fits the back seat of most sedans and mid-size SUVs. \u003cstrong\u003eX-Large\u003c\/strong\u003e (60 × 64in) is for pickups, full-size SUVs and anything with a wide rear bench.\u003c\/p\u003e\n\n\u003ch3\u003eOther ways to use it\u003c\/h3\u003e\n\n\u003cp\u003eUnclip the front straps and it lies flat as a bench cover, so you can ride in the back next to the dog. It also works as a cargo-area liner, or as a mat on the grass.\u003c\/p\u003e\n\n\u003ch3\u003eLooking after it\u003c\/h3\u003e\n\n\u003cp\u003eShake it out, vacuum it, or wipe it with a damp cloth. The maker advises against the washing machine, since the plastic clips inside can break. Rinse it and let it air dry.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\n\u003cp\u003eIt is not a restraint. It keeps the seat clean and closes off the gap to the front, but it will not hold a dog in place in a sudden stop. For that, pair it with a crash-tested harness and seat-belt tether. It will not stop a determined dog who is set on the front seat, and fit varies with headrest spacing, so check your car against the sizes above.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e600D oxford fabric · waterproof layer · non-slip backing · zip side flaps · seat-belt openings · Standard 54 × 55in or X-Large 60 × 64in\u003c\/em\u003e\u003c\/p\u003e\n","brand":"Mancro","offers":[{"title":"Standard - Black","offer_id":68098419753145,"sku":"702854cf-6560-469b-8620-fd1b907a05b7","price":44.95,"currency_code":"USD","in_stock":true},{"title":"Standard - Grey","offer_id":68098419654841,"sku":"f6a470e5-5a1f-4daa-80d0-bd002c1b4812","price":44.95,"currency_code":"USD","in_stock":true},{"title":"Standard - Khaki","offer_id":68098419687609,"sku":"aa7595ad-4c65-4c34-ad7e-386fd7c0adad","price":44.95,"currency_code":"USD","in_stock":true},{"title":"X-Large - Black","offer_id":68098419720377,"sku":"e22ac2cb-945c-473d-9278-ff71800a313b","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/cf7afb5a7cadc360354e7aa1bbd21725.jpg?v=1793400995"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/collections\/dog-grooming-kit-4in1.jpg?v=1791753383","url":"https:\/\/seravanti.com\/collections\/pet-care.oembed","provider":"Seravanti","version":"1.0","type":"link"}