{"product_id":"proden-plaqueoff-powder-for-cats","title":"ProDen PlaqueOff Powder for Cats, 40g","description":"\u003cp\u003e\u003cem\u003eSeaweed, half a scoop on dinner. The cat has no idea it is happening.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eEverything else sold for cat teeth asks the cat for permission.\u003c\/p\u003e\n\n\u003cp\u003eA brush, a wipe, a finger in the mouth — they all depend on a cat holding still for something no cat has any reason to tolerate. Most owners try once, get scratched, and the brush goes in a drawer. That is not a discipline failure. Getting a cat to accept a brush takes about three weeks of daily desensitisation before the bristles ever touch a tooth, and almost nobody is told that before they start.\u003c\/p\u003e\n\n\u003cp\u003eThis asks the cat for nothing.\u003c\/p\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe active ingredient is \u003cem\u003eAscophyllum nodosum\u003c\/em\u003e, a cold-water brown seaweed. It is not abrasive and it does nothing mechanically — it works through the body. Compounds are absorbed through the gut, reach the saliva, and change the way plaque sticks to the tooth and how quickly it hardens into tartar. Which is exactly why it works on an animal that is not cooperating: there is nothing to cooperate with.\u003c\/p\u003e\n\n\u003ch3\u003eThe evidence\u003c\/h3\u003e\n\u003cp\u003eThe Veterinary Oral Health Council reviews submitted trial data and awards a Seal of Acceptance to products that meet its standard. It keeps a separate register for cats, because most products sold \"for dogs and cats\" were only ever tested in dogs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis powder is on the cat register, for both plaque and tartar\u003c\/strong\u003e — and it is the only non-prescription, non-food product on that list carrying both. You can check the register yourself at vohc.org.\u003c\/p\u003e\n\u003cp\u003eWorth being precise about what the seal covers: it is this powder. The same brand's dental bites and scoopables are not on the cat register, and we do not claim it for them.\u003c\/p\u003e\n\n\u003ch3\u003eUsing it\u003c\/h3\u003e\n\u003cp\u003eHalf a scoop — the scoop is included — on wet or dry food once a day. Mix it in. Most cats do not react to it at all; a few notice the first day and then stop noticing. A 40g jar is roughly four months.\u003c\/p\u003e\n\n\u003ch3\u003eBefore you buy, read this\u003c\/h3\u003e\n\u003cp\u003eSeaweed naturally contains iodine. One 330mg scoop contains about 0.198mg of it. \u003cstrong\u003eThe manufacturer advises avoiding this product in cats with hyperthyroidism, and consulting your vet about any thyroid condition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHyperthyroidism is one of the most common hormonal diseases in older cats, and older cats are exactly the ones whose owners worry about teeth. If your cat is over about ten, or has lost weight, or has never had thyroid bloodwork done — ask your vet first. We would rather lose the sale.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it will not do\u003c\/h3\u003e\n\u003cp\u003eIt will not remove tartar that is already on the tooth. Nothing you can buy will — mineralised tartar is bonded to enamel and comes off with a professional scaling under anaesthesia, which is the only way it comes off. It will not treat gum disease, and it will not reach the problem that matters most, which happens below the gumline where you cannot see it. It is not a substitute for a dental at the vet.\u003c\/p\u003e\n\u003cp\u003eWhat it does is slow down the thing that causes all of that, every day, without a fight.\u003c\/p\u003e\n\n\u003ch3\u003eOne thing to do right now, for free\u003c\/h3\u003e\n\u003cp\u003eLift your cat's lip — go back, past the front teeth, to the big ones. Look at the line where tooth meets gum. If that line is red, or there is brown buildup, or the breath genuinely smells, book a vet appointment. That is not a cue to buy this. Nothing we sell addresses what is already there, and we would rather tell you that than take your money.\u003c\/p\u003e\n\u003cp\u003eIf it looks clean, this is how you keep it that way.\u003c\/p\u003e\n\n\u003cp\u003eSeravanti selects and ships; it does not manufacture.\u003c\/p\u003e","brand":"Seravanti","offers":[{"title":"Default Title","offer_id":67685315248313,"sku":"8fc10c8c-d0c5-4ec1-b731-94698af4d1fe","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/7143\/0073\/files\/0031513cc8e632f542cbbe37070e9e94.jpg?v=1791679369","url":"https:\/\/seravanti.com\/products\/proden-plaqueoff-powder-for-cats","provider":"Seravanti","version":"1.0","type":"link"}